During the past few months, I’ve talked with more and more people in the local music industry who are very supportive of what we do and what Local Sounds is. But, unfortunately, it seems like several of those people are also a little confused as to what Local Sounds really is.
I’ll admit, there are a couple reasons for this. For starters, it can be hard to put something into words that sometimes we can’t fully grasp. That’s right, the ideas that make up Local Sounds are so complex and maybe not even fully conceived yet that sometimes we don’t know what we’re talking about yet! The concept of Local Sounds is really a lot bigger than most people realize. It’s just that as a fairly new organization, most of Local Sounds’ potential hasn’t been realized yet, and it won’t be for quite some time. It’s a huge undertaking, but it’s something we’re passionate about and that’s all the motivation we need to drive this baby home.
Another reason, and this one is definitely more my own fault, is that I like to introduce new features and projects as surprises after they’ve been baking for awhile. I don’t want to give away a lot of what we have in our pipeline because that ruins the fun of it. I like to think of Local Sounds as “the Apple, Inc. of the music industry”. You’ll never get the full story or truth until you get it straight from us!
So enough explaining myself! What is Local Sounds?! Local Sounds is not just a magazine that’s the reincarnation of Rick’s Cafe. Local Sounds is not just a web television outlet for local music. Local Sounds is not just a social network for the music industry. It’s ALL of those things in one package, with more to come.
And here’s what I hope is the kicker that will finally answer your question(s): Local Sounds is an ecosystem being designed and developed to act as an alternative to the mainstream music industry model. By treating your music career as your own business, you will achieve greater success than by getting signed to a major label in a crumbling music economy. Self-employed is the way to go, and Local Sounds is the organization you want to be a part of in order to make your music business happen.
And while I’m at it, here’s another thought: Right now, artists have to be on several different websites to promote themselves. Why can’t you join just one and have that organization push you out to all the different mediums out there? Why can’t you just join one organization and get the online and physical presence of a nationally recognized signed talent? We wondered the same thing.
Being a musician is as much a career as being a doctor, IT administrator or CEO. Isn’t it time we as musicians started treating it as such?