Category Archives: Marketing Your Band

Custom merch you probably haven’t thought of!

Roy ElkinsI had a wonderful opportunity to sit down with Roy Elkins, CEO of (one of the internet’s leading sites for artists to submit their music for consideration of placement in TV, movies, commercials, etc.). Roy’s been in the music industry for years, and he graciously offered to give me some pointers for my band. I picked his brain for a couple hours and listened to the many pieces of great advice he had for me. One of his statements stuck out:

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Why are you still trying to get signed?

Why are you still trying to get signed?!The music industry landscape has changed drastically over the past 10-15 years.  It’s pretty much unrecognizable from the music industry that I grew up with through high school.  So why hasn’t the mindset of the musicians changed as fast?  For those seeking a musical path to stardom, it sounds to me that the majority of bands still see getting signed as Nirvana (the point of enlightenment, not Kurt Cobain’s band). Continue reading

How to Increase Your Show Attendance

MartinThis month’s article continues on some of the lessons I’ve learned from former NIN drummer, label owner, and all around awesome-haired-British-dude Martin Atkins. Last month’s article was more hands-on and physical, as I taught you how to make your own t-shirts. This month’s article will be a little more mental, as we’ll discuss areas of influence, fan “driving distance”, and Martin’s patented “Five Point Crushing Star” technique for increasing show attendance. Continue reading

The Most Metal Guide to Printing Your Own Band Shirts

Martin knows how to make killer band shirts!I’ve been fortunate enough to have a chance to work with one of the top names in the business side of band management – Martin Atkins. Besides being a super-cool guy, Martin is the former drummer for Killing Joke, Pigface, and Nine Inch Nails. Martin also runs his own record label, and has written two books that I HIGHLY recommend reading – Tour:Smart, and Welcome to the Music Business – You’re Fucked. I’ll give you a second to go to Amazon and put those books in your cart. Done? Good. Continue reading