There’s a recent music-related survey (Yes, ask anyone who knows me, I actually enjoy tearing apart the results of almost any type of survey) and it asked hundreds of people linked with the entertainment industry to answer one basic question: what do you believe is the most important thing for any band or artist to do? Continue reading
“Apart from death and taxes, the other thing certain in this life is that I’ll never be a fashion icon.” – Iron Maiden Lead Singer Bruce Dickinson
A bit of humor as we dive into the timely topic of taxes. April 15th is looming on the calendar, and since I’m a deadline driven type (for better or worse!) the conversation is just beginning with our own tax consultant.
You want publicity for your project? It starts by thinking about your band, not as just a group of amazing musicians, but as a “brand.” And it means pulling together one of the most important publicity tools for any artist. Your own press kit. Continue reading
Two Examples Show it’s a Game-Changing Question of Content and Time
As an instructor, consultant, journalist, and personally active-user of social media of all types, I am often asked if posting to Facebook or sending out tweets can really make a difference in the long-term branding of an artist or band.
The simple answer is yes. Continue reading